Push advertising is the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards. Online examples of push advertising include email campaigns, pre-roll video ads and banner ads.
When you perform a search query on Google, the links that show up on the top, bottom and right column of the results page are all paid advertisements. Advertisers pay for these ads because people who are searching for certain keywords are most likely looking for the services and products associated with those keywords.
Investing in an online advertising campaign is a great way to promote your website online. You can do it with Google Ads, an online advertising tool that helps you attract people searching for products or businesses like yours.
Data from Google Analytics can help you develop a strategy for your campaign. Google Ads allows you to customize your ads to reach people in certain locations or entering certain terms into a Google search, for example. If Analytics tells you that most of your customers are from East India, you can capitalize on your popularity there by advertising in that region.
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