Improving the quality and quantity of website traffic to a website or a web page from search engines. Google SEO targets unpaid traffic rather than direct traffic or paid traffic.

Keywords were the Google SEO technique that mattered, but that doesn’t mean they aren’t still crucial. The difference is that today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective.

But what are keywords, exactly? Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services.